I’m Abu Shaef Hamza, the brains behind ABU. We’re all about fashion and togetherness. Based in Kuala Lumpur, Malaysia, ABU brings creative people under one roof.

Our signature color is black – it stands for strength and togetherness. We’re really into tailoring, taking men’s fashion and giving it a bold women’s twist emphasising gender fluid clothing.

We don’t believe in labels. Our clothes are for everyone – no matter how you identify. The size? It doesn’t matter at ABU.
At ABU, fashion is all about being yourself and feeling at ease.

Welcome us as we celebrate unity, style and love in fashion.
ABU is where fashion knows no limits.

Stay comfortably stylish,

Abu Shaef Hamza

Style Expert, Stylist & Fashion influencer


Abu Shaef Hamza (31) is a visionary stylist dedicated to shape the trends that defines avantgarde chic. This is his world of reinventing style, where creativity and modernism come together to weave a tapestry of contemporary, timeless elegance.

Abu is best known for the widely popular hashtag #styledbybu on Instagram, where he shares his work that includes outfit styling, fashion designing as well as his daily personal ensemble.

Abu has been in the fashion and media industry for more than 14 years and currently resides in Kuala Lumpur. He has styled numerous red-carpet celebrities such as Neelofa, Aina Abdul, Dato Siti Nurhaliza, Mira Filzah, Ziana Zain, Erra Fazira, Ayda Jebat and many more.

Abu is a passionate advocate that fashion is a canvas for self-expression. Let’s join Abu on this exciting journey, where he believes that style knows no limits, and imagination knows no boundaries.

Friends Of Abu

A list of notable people and individuals who got a boost from ABU’s styling expertise.


Dato Seri Siti Nurhaliza


Aina Abdul

Jaclyn Victor

Ziana Zain

Mira Filzah

Uqasha Senrose

Best known for the widely popular hashtag #styledbybu on Instagram.



Lancome, Samsung, Oppo, Galeri Ariani, Watsons, Dettol, Media Prima and many more.

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NEDZ : 6013-2355491